10.10.09

Meadow Fresh guerrilla TV spot at Britomart train station

This stunt was made in Britomart train station, in Auckland, New Zeland, for the Meadow Fresh enterprise, 
a milk products company, and its product Calci-Trim. About 1250m2 of grass was placed in that station 
and a TV spot was produced with people's genuine reactions. Spontaneous media happened in blogs, 
newspapers and TV news.